The design features a property sector website must include
Published on 13th July 2019 by Laura West
Having a good, responsive website, one that is created with smartphone use in mind, is a necessity in today’s modern, digital age. For example, a website which automatically resizes to adapt to the size of your device’s screen, and which functions well on all devices, is crucial for any company with an online presence.
The world is evolving at a rapid pace, and with new apps and gadgets flooding the market constantly, our real world and our online world are now completely integrated, with customers wishing to use the latest and best technology available. For example, online property management software has proved increasingly popular among property professionals in recent years.
Your property website must be viewable on multiple browsers, on a wide array of different screen sizes and devices, whether in portrait or landscape mode, and on tablets and smartphones, in addition to a desktop PC, in order to ensure maximum user satisfaction and usability.
The objective of responsive web design is to ensure that one website scales specifically to the screen size which is viewing it. If a website is created using responsive design, then the content is easy to navigate and read as it is displayed in a suitable format for the device.
Responsive websites are created using flexible grids, where elements on the site are sized by proportion, instead of pixels. Depending on the site user’s browser width, responsive web design will determine how much of the site it will display.
Other media and images will remain within their columns are they are resized, which prevents images being cropped or the layout becoming distorted.
An effective, responsive website centres on the context of how the content is being viewed. The entire website is built in a way which optimises the user’s experience, when either travelling by train and using their mobile phone or sitting at their desk PC at the office. When producing content for the website, engagement and loading time must also be considered.
It is important to explore how to make the most of the device’s features. As internet traffic on smartphone devices overtakes traffic from desktop computers, encouraging prompt action by allowing the user to send messages or make calls directly from the website browser can make the user experience easier and simpler, as well as increasing conversion rates. According to the latest statistics, 52.2 per cent of traffic on the internet is now being handled by mobile phones.
One of the most important factors to consider is that smartphone users do not want to scroll around the page, so it is crucial that important content is placed at the top of the website.
Content should also be minimised by the inclusion of an image and title, with the remaining content visible by tapping or clicking. This helps shorten the web page and creates an engaging experience for the user.
Bullet points and easily navigated forms which only take seconds to complete and submit are crucial, as no user wishes to fill in large forms while on their smartphone.
Considering Google prioritises sites and score websites which are built utilising responsive web design more highly than sites that are non-responsive, building sites using this method is a sensible choice.
Need assistance? Get in touch with our parent company, Radweb who specialise in software and website development.